Step two is optimisation of your webpages

Once you have a master list of keyword phrases you then need to optimise your webpages so that a search engine will be able to read them properly. We use a technique called natural SEO and this stands for natural Search Engine Optimisation. This technique involves placing the chosen keywords in the meta tags and body copy of the html page so that a search engine like Google can identify your webpages to be relevant to search queries.

Once we have this in place we suggest you build your popularity in the search results by running a link popularity campaign. Each website has a network of influence which is created by the number of links into, and out of, the site. Google for example interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher ranking, Google uses this ranking system each time it returns a search result.

Natural vs Paid Search Results

Taking your website to the next level would involve using Pay Per Click Advertising. Understanding the difference between natural search results and paid search results is very important. Take a look at the following screenshot of Google:

To obtain decent positions in the natural search results takes time and constant readjustments to your webpages. Deciding to use paid advertising in your search engine marketing strategy means you will start seeing results within 24 hours.

Learn more about Pay Per Click Advertising