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Natural Optimisation stands for natural
Search Engine Optimisation. This technique involves placing the
chosen keywords in the meta tags and body copy of the html page
so that a search engine like Google can identify your webpages
to be relevant to search queries.
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Pay Per Click Advertising is form of online advertising which
allows the user to choose keywords relevant to their business
and bid on these keywords. By bidding on these keywords the advertiser
can bid to have their adverts displayed in search results.
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