Pay Per Call Companies & Services

The idea behind pay per call advertising is straightforward: Rather than presenting a sponsored link to click through to an advertiser's web site in response to a search engine query, pay per call ads display a toll free telephone number. The searcher can still click on the pay per call ad, but rather than visiting the advertiser's web site, the user sees a brief information page about the business.

The pay per call format solves a problem for the millions of businesses that don't have a web presence, but still want to be found by online searchers. It's especially effective for local businesses, since pay per call ads can be targeted for users in a specific location.

This is a very new product to be made available to the UK market. The US market is presenlty seeing a growth in this form of advertising. America Online is one of the first search engines to start integrating Ingenio's pay per call solutions into their search results. The UK market has recently seen the emergence of Callgen which offers a cost per call service very similar to Ingenio's services.

Please feel free to contact us if you think your product or brand could benefit from using either pay per call or cost per call advertising in their marketing strategy.