We were approached by Reloaded Cards to develop a site and marketing
strategy for them in early 2005. They were interested in using PPC advertising
and affiliate marketing to drive traffic and sales through the website.
Within the first month they were receiving ten to twenty orders a day.
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www.reloaded-card.com
- To build a database customer suffering from bad credit history
- To build traffic and brand awareness
- To build and increase card orders
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Reloaded Cards were keen to use PPC advertising as their advertising
medium of choice and we spread their advertising budget across seven
different PPC search companies; Google Adwords, Overture, Espotting,
Lycos, Enhance Interactive and Searchfeed. We also suggested building
an agent/affiliate programme to sell their prepaid Visa cards. Reloaded
Cards have since found this way of marketing to be an extremely cost
effective way of bringing in new sales.
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