Client - Coastal Villa's

Overview

Coastal Villas launched with 17 villas already under its belt. Extensive keyword research was done for an extremely competitive search engine market. We believe the site is a true reflection of a site well optimised for the most frequently used search engines.

Visit the site: www.coastal-villas.com Key goals & challenges for customer; To build a database of villa owners To build traffic and brand awareness To increase villas bookings for villa owners

Marketing Plan

Our marketing started with the overall design of the site and the architecture of how we were going to present the villas. We did extensive research into the keywords out competitors were using and then built these into the pages and architecture of the website. Since we knew in advance that attaining good positions in the natural search results we used Google Adwords aggressively to build traffic for the more competitive keywords.